diff --git a/launch.sh b/launch.sh
new file mode 100755
index 0000000..74f73b8
--- /dev/null
+++ b/launch.sh
@@ -0,0 +1,66 @@
+#!/usr/bin/env bash
+# launch.sh — maestrod 服务管理
+#
+#   ./launch.sh start    启动（若未安装 launchd 则先 build+install）
+#   ./launch.sh stop     停止
+#   ./launch.sh restart  停止 → build → 启动（发版用）
+
+set -euo pipefail
+
+LABEL="com.maestro.maestrod"
+PLIST="${HOME}/Library/LaunchAgents/${LABEL}.plist"
+SCRIPT_DIR="$(cd "$(dirname "${BASH_SOURCE[0]}")" && pwd)"
+
+_is_loaded() {
+  launchctl list 2>/dev/null | grep -qF "${LABEL}"
+}
+
+cmd_stop() {
+  if _is_loaded; then
+    echo "==> 停止 ${LABEL}…"
+    launchctl stop "${LABEL}" 2>/dev/null || true
+    sleep 1
+    echo "    已停止"
+  else
+    echo "==> 服务未运行，跳过 stop"
+  fi
+}
+
+cmd_start() {
+  if [[ ! -f "${PLIST}" ]]; then
+    echo "==> plist 不存在，先执行 install-daemon.sh…"
+    bash "${SCRIPT_DIR}/scripts/install-daemon.sh"
+    return
+  fi
+  if _is_loaded; then
+    echo "==> 服务已在运行，跳过 start（用 restart 来重启）"
+    return
+  fi
+  echo "==> 启动 ${LABEL}…"
+  launchctl start "${LABEL}"
+  echo "    已启动  · API: http://127.0.0.1:4517"
+}
+
+cmd_restart() {
+  cmd_stop
+  echo "==> 重新构建…"
+  cd "${SCRIPT_DIR}"
+  npm run build
+  echo "==> 启动 ${LABEL}…"
+  if [[ ! -f "${PLIST}" ]]; then
+    bash "${SCRIPT_DIR}/scripts/install-daemon.sh"
+    return
+  fi
+  launchctl start "${LABEL}"
+  echo "    已重启  · API: http://127.0.0.1:4517"
+}
+
+case "${1:-}" in
+  start)   cmd_start   ;;
+  stop)    cmd_stop    ;;
+  restart) cmd_restart ;;
+  *)
+    echo "用法: $0 {start|stop|restart}"
+    exit 1
+    ;;
+esac